Createch Marketing was founded by industry veterans. How veteran? Well, you could say we
have been around almost since the very beginning. What does that mean? Well, the art of marketing
could be considered the world’s second oldest trade, we’re not that old! But the application of
computer technology to marketing is only about 35 years old.
It was then that smart marketers began the long climb out of the dark ages of mass marketing.
The process began with “Occupant” mailings and proceeded to “titled” mailings and onto rudimentary
response analysis and market research through data collection and reporting. Next came target
marketing and database marketing. As technology advanced and sophisticated marketing became so
measurably successful, the IT crowd jumped in and developed complex and expensive CRM systems.
The dream was admirable, but the achievement was elusive.
Having lived through all of this, we have capitalized on all this knowledge and experience and
brought to market an affordable application that will effectively manage your database and help
you execute intelligent marketing campaigns. The elusive target of leveraging technology to bring
capabilities to smaller companies once reserved for only the large has finally arrived.
Introducing Surround ... the application that delivers the rich features demanded by large,
sophisticated organizations, at a price that allows all marketers to have the same advantage.
Management Team
Mark Goldner, Founder, CEO
Fred Palmieri, Founder, CTO
Elaine Cohen, VP of Operations and Product Management