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Philosophy
Email and Traditional mail box clutter has resulted
in the realization that marketers must take extra care that the right people
receive their promotions at the right time and any responses are carefully
tracked and leveraged. To be successful, marketers must create an interaction
through which enduring relationships are developed.
A marketing message should be the beginning of an ongoing dialog. Createch
Marketing was founded with a single focus, to develop a user-friendly, yet
powerful, suite of tools, specifically designed to help marketers, large
and small, manage and leverage marketing campaigns that Surround their
targets.
Createch Marketing has created a solution called Surround that allows
marketers to properly segment their audiences, giving them the opportunity
to truly customize their messages. The Surround solution starts with the
premise that an offer, or message, is only part of what will become an
interactive experience between the customer and the company. Surround
facilitates the creation of an automated stream of communications based
on how the recipient reacts and responds. Thus, in place of a one way
promotion, a dialog has been created, resulting in a much more powerful
relationship. Real-time reporting provides the marketer with the analytical
power to understand how the campaign is working and when to make
“on-the-fly” fine-tuning and subsequent contacts.
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