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Database Management
(Services facilitated by Createch Marketing’s Surround application)
Now that your data has been cleaned, standardized, enhanced, aggregated,
and built into a database design to facilitate future updates and access,
it’s time to discuss managing this information moving forward. Database
management involves the storing, accessing, and updating of a database
built for a specific client and client application. This can be
facilitated though off-line methods and account management services, or
through on-line technology. Database management also
includes the processes involved with ongoing updates of the data including
maintaining data quality and integrity moving forward.
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