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Elaine Cohen
VP of Operations and Product Management
Elaine Cohen has more than 24 years of experience in
servicing the Direct Marketing industry. She has held various positions of
increasing responsibility at Magi, Database America, and Donnelley Marketing,
a division of infoUSA, where she led the development effort and implementation
of software solutions such as NCOA, DSF, LACS, and Mailsave III, an industry
leading B2C and B2B merge/purge system. Elaine has also been responsible for
building a database management system for a national consumer compiled file as
well as designing and implementing various customer and prospecting marketing
databases for B2B and B2C marketers.
Most recently, Elaine led the Donnelley Marketing Large Business Product Management
area as VP of Product Strategy. She was responsible for enhancing and growing their
suite of marketing products.
Elaine oversees all of Operations and Product Management for Createch Marketing.
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